A marketing check list for launching your new website on a budget

Tuesday, May 11th, 2010

Directory submission
Directories are not an effective method to build quality incoming links but they will build volume and are a good way to get the ball rolling. Most will have a low Page Rank and pass very little link juice on, but when added all together, it could be enough to get you up to PR1. Rather than try to submit to each one manually it is quicker and just as effective to use a bulk submission service. A quick search for “directory submission” will bring you back a list of potential suppliers. If you know of directories that deal specifically with your niche, make sure you manually submit your site to these as well to build relevant incoming links.

Twitter
Make it easy for your visitors to retweet your website/ articles with a retweet button. Also set up your own account to push news items, blog articles, and special offers to engage with your site’s users on a one to one level. Twitter exclusive offers or resources are a good way to build your follower base quickly.

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What to do when your search engine rankings drop

Monday, April 19th, 2010

Search engine rankings are not set in stone and are constantly shifting as your site and your competitors sites are analysed and ranked by the search engines. Going up the rankings can be exciting and rewarding and there are plenty of guides on how to do that, but what do you do when you start to fall, and fall, and fall, and fall, and fall…?

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Useful tools to analyse and optimise your website.

Tuesday, April 6th, 2010

Useful Tools

There are many aspects to creating a good website. The obvious ones are layout, functionality and usability. It’s also important to make absolutely sure that the site meets current standards. This will help it’s ability to be seen and trawled by Search Engines and, in the long run increase traffic.

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Top SEO Learning Websites

Tuesday, April 6th, 2010

Search Engines

Whether you are a complete beginner or you an SEO master, these sites have enough of a back catalogue and regular new information to keep you going for months!

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