Category Archive: SEO

Moz the Monster: Anatomy of An (Averted) Brand Crisis
  • 13
    Dec

Moz the Monster: Anatomy of An (Averted) Brand Crisis

By Dr-Pete Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called "Moz the Monster". If you're from the UK, John Lewis needs no introduction, but...

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Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction
  • 12
    Dec

Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

By BritneyMuller Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016's presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately...

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Not-Actually-the-Best Local SEO Practices
  • 11
    Dec

Not-Actually-the-Best Local SEO Practices

By MiriamEllis Posted by MiriamEllisIt's never fun being the bearer of bad news. You're on the phone with an amazing prospect. Let's say it's a growing appliance sales and repair provider with 75 locations in the western US. Your agency...

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What Do Google's New, Longer Snippets Mean for SEO?  - Whiteboard Friday
  • 8
    Dec

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

By randfish Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of...

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Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them
  • 7
    Dec

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

By Tom.Capper Posted by Tom.CapperDigital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate...

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Our Readership: Results of the 2017 Moz Blog Reader Survey
  • 6
    Dec

Our Readership: Results of the 2017 Moz Blog Reader Survey

By Trevor-Klein Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that...

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How Local SEO Fits In With What You’re Already Doing
  • 4
    Dec

How Local SEO Fits In With What You’re Already Doing

By MiriamEllis Posted by MiriamEllisYou own, work for, or market a business, but you don't think of yourself as a Local SEO. That's okay. The forces of history have, in fact, conspired in some weird ways to make local search...

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Designing a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday
  • 1
    Dec

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

By randfish Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask...

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The Complete Guide to Direct Traffic in Google Analytics
  • 29
    Nov

The Complete Guide to Direct Traffic in Google Analytics

By tombennet Posted by Broadly speaking, and disregarding user-configured overrides, GA's processing follows this sequence of checks:AdWords parameters > Campaign overrides > UTM campaign parameters > Referred by a search engine > Referred by another website > Previous campaign within...

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How to Write Marketing Case Studies That Convert
  • 28
    Nov

How to Write Marketing Case Studies That Convert

By kerryjones Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn't be all about your brand. Today I'm making a 180-degree turn and covering the value of content at the opposite end of the spectrum:...

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