Category Archive: SEO

How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday
  • 20
    Oct

How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday

By randfish Posted by randfishWhich link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not...

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Unlocking Hidden Gems Within Schema.org
  • 18
    Oct

Unlocking Hidden Gems Within Schema.org

By alexis-sanders Posted by alexis-sandersSchema.org is cryptic. Or at least that's what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall...

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Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment
  • 16
    Oct

Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

By goralewicz Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client's website. His question inspired me to run a small experiment in HTTP protocols....

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Google Shares Details About the Technology Behind Googlebot
  • 16
    Oct

Google Shares Details About the Technology Behind Googlebot

By goralewicz Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All...

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Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday
  • 13
    Oct

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

By randfish Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for...

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Do iPhone Users Spend More Online Than Android Users?
  • 11
    Oct

Do iPhone Users Spend More Online Than Android Users?

By MartyMeany Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so...

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How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level
  • 10
    Oct

How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

By jocameron Posted by jocameronWelcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor's backlinks. Today, we're welcoming back Next Level veteran Jo...

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Listen to MozPod, the Free SEO Podcast from Moz
  • 9
    Oct

Listen to MozPod, the Free SEO Podcast from Moz

By BrianChilds Posted by BrianChildsWe're marketers. We know from firsthand experience that there aren't enough hours in the day to do everything that needs to get done. And that's even more true once you commit to leveling up and learning...

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Yes, Competitors Can Edit Your Listing on Google My Business
  • 9
    Oct

Yes, Competitors Can Edit Your Listing on Google My Business

By JoyHawkins Posted by JoyHawkinsI decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way...

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Getting SEO Value from rel="nofollow" Links - Whiteboard Friday
  • 6
    Oct

Getting SEO Value from rel=”nofollow” Links – Whiteboard Friday

By randfish Posted by randfishPlenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and...

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